International Overdose Awareness Day (IOAD) is a global event held on August 31st each year and aims to raise awareness of overdose and reduce the stigma of a drug-related death. It also acknowledges the grief felt by families and friends remembering those who have met with death or permanent injury as a result of drug overdose.
With the increase in overdose deaths over the last few months, efforts to spread awareness on the need for a comprehensive public health response to the overdose epidemic in Canada has never been more important.
We want you to start a conversation with people all across the country about the preventable tragedy of opiate overdose and let everybody know that overdose affects us all.
The government needs to take action on this public health emergency.
We simply can’t wait.
To get the awareness out, we’re asking you to do two things.
- Download one of our images found on this link and share it with friends and family over Facebook.
- Tweet an image at your MP, and try and start a respectful dialog with them while using the #OD16.
Help promote International Overdose Awareness Day by participating in our social media campaign.